Hello, I'm Elizabeth
London & California based.
I am a self-motivated artist and business student, and consider neither as a side hustle. Having recently won a design award, I can now call myself an 'award-winning' designer, haha. Passionate about helping fellow entrepreneurs and small businesses turn their business idea into a full on brand with an identity! I never stop looking for opportunities to grow my expertise. Learning together and being curious for more is what energizes my spirit hamster in its wheel.
So what the heck does 'FAJI' mean? This simple word is the pinyin compilation of the Chinese characters ' 發跡 ', meaning to have or make a good fortune. As a visual identity designer and illustrator, I want to share good fortune through our work together. I am passionate about sharing the wonderful things a good design can do for you and your brand.
With greater insight comes open doors; this motto is what I owe all my passions and dreams. Let's open some new doors together!