FAJI
Services:
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Branding
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Visual Identity
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Logo Design
Brand Words:
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Elegant
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Quirky
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Asian / Western
Type: Procreate, Adobe Illustrator, Photoshop, Adobe XD
Year: 2019
Description: Product branding for a mock beverage brand, Kussi. As Kussi is an organic brand celebrating the product of nature, an elegant cheerful identity was created.
The Peony is a symbol of wealth and fortune, and also considered China's imperial flower.
The Cabbage in Chinese is homophonous with "100" and thus means that it will bring wealth.
Left: This features the silohuette of a Chinese Yuan Bao "元寶" which was once used as a large form of currency and was traditionally a gold bar. It has now become a symbol of wealth and prosperity.
Right: The #8 looks just like the infinity symbol, but vertical. Due to its infinite qualities, 8 is a symbol of a long life and good fortune. And the #88 is said to resemble the characters 喜喜, which bring double happiness.
