SPIRITEA
Services:
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Illustration
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Promotional Design
Brand Words:
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Organic
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Natural
Type: Procreate
Year: 2019
Company: https://spiriteadrinks.com
Description: Created promotional designs for organic beverage shop, Spiritea, in California. In celebration of the launch of two new drinks, Spiritea commissioned me to create illustrations to be displayed on their menu screens in-shop.
Based on the health-conscious identity of the brand, a digital watercolor style was employed to communicate a natural aesthetic.
Peach and Grape Cloudteas
Salted Egg Yolk Cloud
Peach Cloudtea
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Signature Cloud
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Peaches
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Strawberry Decoration
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Oolong Tea
Grape Cloudtea
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Signature Cloud
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Black Grapes
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Red Grapes
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Oolong Tea
Salted Egg Yolk Cloud
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Signature Cloud
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Salted Egg Yolk
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Any pure teas (Jasmine, Oolong, or Black Tea)
Compositional Sketch
As this project was commissioned on urgent notice, there wasn't time to present the client multiple versions of final products. It was crucial to solidify a compositional layout firsthand with the client to progress smoothly. While small details on the final piece may differ from the sketch, the composition itself remains largely the same as to prevent any miscommunication with the client.
Final Product
Below are the final pieces including pricing and the ingredients list. Font was chosen through consultation with the client; they wanted something playful yet still readable so we settled on using Providence Sans Pro.
